When you speak in front of an audience, What do you want your audience to do? What do you want your audience to feel? What do you want your audience to think?

I remember a couple of years ago when my good friend and fellow speaker Marius said. “Sebastian, stop speaking like a politician! Very nice what you just said! But what do you want us to do with that?”

I learned how to solve that problem from one of my mentors Conor Neill. He calls it Point X. And to set that Point X when preparing your speech is key! Here is how it works:

Always answer the following statement:

“After hearing the speech the audience will_________________!”

What will they do? What concrete action are they going to take?

To save the world, because it is our only home is nice. Most people agree with the statement. But it is too general. How can we help? What specific action can we take?

Here is a concrete example of what to do! One of my favorite TEDx Talks. It is short (4:25), funny, powerful. It has a specific call to action! And it works! I use it every time.

Remember “Shake & Fold!”

And be SPECIFIC with your target!